Top ranked NASCAR driver, Jimmie Johnson is teaming up with Levi Strauss Signature® to help fans find the best jeans for their body type in record time. The Levi Strauss Signature® Fit Pit takes the guesswork out of buying jeans with Intellefit™, an award-winning electronic body scanner. When a fully-clothed person steps into the booth, the Intellifit system will scan their body in approximately 10 seconds and recommended sizes and styles of Levi Strauss Signature® jeans cross referenced with their measurements. The Levi Strauss Signature® Fit Pit is making a pit stop at the Wal-Mart in Vaughan on July 25. Jimmie Johnson will be on hand to take media through the interactive Fit Pit, answer questions and sign autographs.
WHO:
Top ranked NASCAR Driver no. 48 Jimmie Johnson Hundreds of Jimmie Johnson fans
WHAT:
Jimmie Johnson will tour media through the Fit Pit, including the Intellifit™ body scanning system. Media and consumers can step into a booth to be electronically measured and receive an output of the style and size of jeans best suited for their body type. There will also be a Jimmie Johnson autograph session and the 2005 Levi Strauss Signature® collection on display
WHEN: Monday, July 25 8:30 – 10:00 a.m. – media interviews
10:00 a.m. – 11:00 a.m. – autograph session
11:00 am – 8:00 p.m. – Levi Strauss Signature® Fit Pit
WHERE: Wal-Mart Vaughan
101 Edgeley Blvd.
(located near Jane and Hwy 7)
To confirm your attendance, please contact:Sylvia SicusoAPEX Public Relations(416) 924-4442 ext 255ssicuso@apexpr.com
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