Cherry Bomb Glasspack turns 40

Loudon, TN (October 15, 2007)…In the development of high performance mufflers there is one name that stands apart ­ the Cherry Bomb® Glasspack.  First introduced in 1968 by the Maremont Corporation, this bright red 2' long straight pipe muffler with a baffled channel lined in fiberglass produced an unmistakable, one-of-a-kind throaty sound and less backpressure for a noticeable improvement in performance.   It's timely introduction occurred at the beginning of one of the most exciting times in the development of hot rods, 1968-1971.  This is when Mopar was king with their development of the Charger, Challenger and Plymouth Roadrunner and GTX.  The Chevelle and Nova were introduced along with the first generation Camaro in response to the growing success of the first generation Mustang.  Relatively inexpensive to own, these cars were easy to modify and packed with power. The Cherry Bomb Glasspack became a standard bolt-on as it embodied in sound, the horsepower under the hood.

Robert Mater, Jr., former marketing director at Maremont responsible for launching the brand, says, "Those were great times. It was the heyday of the hot rod and any muscle car worth its salt had to have a pair of "Bombs. We couldn't manufacture them fast enough. In the 80s that all began to change as there was more calls for a restriction on power, and more emphasis on safety.  This coincided with the EPA's demand for use of a catalytic converter which greatly affected the muscle car industry."

In March 2006, father and son entrepreneurs, Ken and Paul Banks purchased all rights to the Cherry Bomb product line and Maremont's 630,000 square foot manufacturing facility in Loudon, TN. With an acute understanding of the value of brand equity and a long history in the exhaust business as owners of the International Muffler Company (IMCO), the new owners from Schulenburg, TX recognized the value of reinvigorating the brand with improved technology, an expanded product line and increased marketing support.

The original Glasspack had a brightly painted steel housing, a metal baffle interior channel surrounded with a layer of fiberglass insulation. Today's Cherry Bomb Glasspack is produced from high quality cold rolled aluminized tubing, and features a more durable, rust resistant powder coat , still in its characteristic red color. Tuned to perfection in a first class dyno facility, the Cherry Bomb Glasspack still has a throaty sound and is available for most make & model vehicles.

In addition to the Cherry Bomb Glasspack, IMCO/Maremont, the parent company since 2006, now offers five other Cherry Bomb muffler products, each created with their own unique, patented design that provides improved horsepower and a characteristic high performance sound including: Cherry Bomb Pro, Cherry Bomb Elite, Cherry Bomb Extreme, Cherry Bomb Turbo, and the company's top-of-the-line, most technologically advanced product, the Cherry Bomb Vortex. Additionally Cherry Bomb now offers a wide range of cat backs, straight and X pipes, exhaust accessories and a very popular line of apparel including hats, garage jackets, tee shirts and more.

Paul Banks, owner, says, "Chery Bomb is a timeless American classic. It is probably one of the most revered brands in automotive history.  We're having fun keeping this product in the forefront and ensuring its success for the long run."

For more information about the full line of Cherry Bomb mufflers, systems and accessories, visit www.cherrybomb.com, or call 866-869-9704.  For more information about Maremont/IMCO, please contact Leslie Maxwell at 615/952-3917.