Friday, September 21, 2007

NCATS: DICKIES ANNOUNCES EXTENSION OF MOTORSPORTS SPONSORSHIP THROUGH 2009

Mississauga, ON - Williamson-Dickie Canada Co. makers and distributors of Dickies, the leading global workwear brand - announces today their continued partnership with Dave Whitlock and Whitlock Motorsports into the 2008 and 2009 racing seasons.

"I am very excited to welcome Dickies Canada back as our primary sponsor for the next two years,” stated team owner and driver Dave Whitlock. “It is a huge step to have our primary sponsor in place by this time of year. This will allow us to focus on our race program entirely, something we have not been able to do for the last several years. It is a privilege to represent Dickies, and everyone at Whitlock Motorsports is looking forward to a successful 2008 and beyond.”

“Dickies are pleased to have come to an agreement with Whitlock Motorsports that will see our relationship extend through the 2009 season” said Bill McFarlane, Vice President, Marketing & Operations for Williamson-Dickie Canada. “We feel the 2007 NASCAR season has been a success for both Dickies and Whitlock Motorsports and we are looking forward to building upon that foundation in the upcoming years.”

Whitlock Motorsports with primary sponsorship from Dickies Canada will compete in what is anticipated to be a twelve race NASCAR Canadian Tire Series schedule in 2008. Stops expected to be included are Edmonton Grand Prix, Grand Prix de Trois Rivieres, Circuit Gilles Villeneuve, Antigonish, NS, Vernon, BC, as well as popular Ontario venues such as Barrie Speedway, Cayuga Speedway and Mosport International Raceway.

Williamson-Dickie Canada Co. is a subsidiary of Williamson-Dickie Manufacturing Company of Fort Worth, Texas. Since its beginnings in Forth Worth, Texas in 1922, the Williamson-Dickie Manufacturing Company has grown from a humble manufacturer of bib overalls into a global brand powerhouse, with Dickies work pants, shirts, denim, outerwear, school uniforms, outdoor gear, medical and chefs apparel and an extensive licensing program offering sturdy head-to-toe clothing options for hardworking men and women of all ages, professions, regions and interests. Williamson-Dickie operates through subsidiaries in North America, Canada and Europe as well as exclusive distributorship around the world. Dickies products are available at select retailers across Canada and the Dickies Factory Outlet store in Hanover, Ont. For more information please visit http://www.dickiescanada.com/

For more information on the NASCAR Canadian Tire Series please visit http://www.nascar.ca/

Whitlock Motorsports is a professional racing business located in Wyoming, ON just outside of Sarnia. The 5,000 square foot dedicated motorsports facility houses up to eight race cars, a chassis dyno and all the necessary tools to field a competitive two car race team. Dave Whitlock boasts three National CASCAR Championships, 1991, 1997 and 1998 along with several top three National Championship finishes, while teammate Mark Dilley has one National CASCAR Championship to his credit in 1994. Both teams have consistently posted finishes in the Top Six in the National Point Standings since Dilley joined the Whitlock team in 1999. www.whitlockmotorsports.com

From Linda Jones // Photo Courtesy of Inside Track Communications

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