LANGHORNE, PA – Sponsorship, or the lack of it, seems to be one of the biggest problems facing local short track racers. “We have taken notice of what we consider a serious problem for the local short track racers who seem unable to attract sponsorship support,” said Ernie Saxton, publisher of Motorsports Sponsorship Marketing News.
“The problem we see is that many short track racers just don’t know how to seek out serious financial support. Marketing partners are out there but it takes some time and effort plus some knowledge of what will make businesses want to get involved.”
Saxton, considered a sponsorship expert by many, will be presenting an information packed TWO HOUR sponsorship seminar/workshop on Saturday, November 17th at the Radisson Hotel and Conference Center in Trevose, PA. Registration will start at 8:30 am and the seminar/workshop will start at 9 am.
The cost will be a low $50 and that will include a six month subscription to the monthly Motorsports Sponsorship Marketing News newsletter that has helped so many across the country with their sponsorship marketing efforts. The two hours will be packed with dozens of ideas and helps that will point short track racers (and local drag racers) in the right direction when it comes to finding that elusive sponsor. Saxton’s seminar will center on “Finding the Almighty Racing Dollar,” an article that he recently penned for Circle Track magazine.
Reservations will be limited to 50 people and must be made in advance by telephoning 215.752.7797 with a credit card or sending a check to ESC, Inc. at 1448 Hollywood Avenue, Langhorne, PA 19047.
“We will have ideas that cost nothing that will enhance a racer’s sponsorship package,” said Saxton. “Our famous ‘Hodgepodge of Sponsorship Ideas’ will be part of the seminar and workshop. We will do a question and answer session following the seminar. And we are planning to bring in a mystery guest to share his thoughts on sponsorship.”
Attendees will leave with samples of the newsletter and a copy of the “Hodgepodge of Sponsorship Ideas.” In addition Saxton will offer a variety of his sponsorship materials at big discounts in an effort to get the attendees headed in the right direction with their sponsorship efforts. Saxton also offers racing organizations, race teams and promoters the opportunity to make money by presenting a sponsorship seminar of their own.
For details telephone Saxton on this great fund raising opportunity. Saxton will be presenting a seminar in Pomona, CA on December 8th. Cost to attend is $150 and that includes a catered lunch. The seminar is hosted by Herndon Enterprises and information may be had by telephoning 909.615.5265.
Racers are invited to visit Saxton’s website at http://www.saxtonsponsormarket.com/ for many sponsorship helps that are free along with information on his sponsorship marketing materials.
No comments:
Post a Comment