| Date | Palin Favorability |
| 9/9 | 42/34 |
| 9/28 | 38/41 |
The Sarah Palin pick has not worn well with North Carolina voters, as her net favorability has gone from +8 to -3 in the course of three weeks, for a negative shift of 11 points.
She is particularly unpopular with independents in North Carolina. 46% of them now say her selection makes them less likely to vote for John McCain compared to just 36% who say her spot on the ticket makes them more inclined to support him. Even among Republicans enthusiasm for her has dropped from 75% to 67%.
The economic troubles are the main thing driving Barack Obama's movement in North Carolina, but Sarah Palin is not doing John McCain any favors here.
Last week PPP found a similar 12 point drop in Palin's favorability in Colorado.
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