PartSource, the Canadian Auto Parts chain, one of the leading and fastest-growing retail auto parts companies in Canada, has entered into an agreement with IHRA and Live Nation Motorsports to sponsor "Championship Sunday" at the three 2008 Knoll Gas Nitro Jam national events to he held in Canada.
The races at Castrol Raceway in Edmonton, Grand Bend Motorplex in Ontario and Cayuga, also in Ontario, will all feature PartSource on the day their championships are determined.
"As one of the leading national specialty destinations for automotive parts, PartSource caters to the auto enthusiast," said PartSource vice president Bruce Allen. "We also share our customers' passion for racing, which is why it makes perfect sense for PartSource and the International Hot Rod Association series to come together to bring this exciting sport to Canadian racing fans."
PartSource has retail locations all across Canada, including Calgary, Edmonton, Saskatoon, Moose Jaw, Winnipeg, Guelph, Waterloo, Kitchener, Cambridge, Brantford, Hamilton, St. Catharines, Oshawa, Windsor, Barrie, Sarnia, London and Ottawa. Allen looked at the Canadian Knoll Gas Nitro Jam events as the perfect platform to connect with car enthusiasts.
"Through PartSource's active involvement in motorsports events over the years we have shared in the excitement and enthusiasm that racing fans have for this sport," he said. "We want to contribute our own leadership and expertise through this exciting partnership with IHRA to bring this event series to participants and fans across the country."
The Rocky Mountain Nationals featuring PartSource Championship Sunday will take place July 4-6 at Castrol Raceway in Edmonton, Alb. The Mopar Canadian Nationals featuring PartSource Championship Sunday will be held July 18-20 at Grand Bend Motorplex in Grand Bend, Ont. while the IHRA Canadian Nationals featuring PartSource Championship Sunday will take place Sept. 19-21 at Toronto Motorsports Park in Cayuga, Ont.
"PartSource is such a strong, active marketing partner and we're thrilled they are involved with our Canadian races," IHRA president Aaron Polburn said. "Our Canadian fans have proven to be passionate about IHRA Drag Racing and we look forward to this relationship and having a lot of fun at the races this season."
For more information about PartSource, please visit the company's website at http://www.partsource.ca/index.asp.
From Mike Perry // Director of Media Relations // IHRA
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