Dickies and RCR began their partnership in 2006 as the official provider of work apparel for RCR. The opportunity to increase their involvement into team partnership with RCR was the next logical step in a successful relationship.
"Dickies has been part of the NASCAR family since 2001. The company's sponsorship of the Dickies 500 at Texas Motor Speedway is an important part of our marketing efforts and a perfect fit with the Dickies brand, said Jon Ragsdale, vice president of marketing and Business Development for Dickies. "This year we are expanding our NASCAR portfolio by becoming an associate sponsor on the No. 29 car driven by Kevin Harvick. Harvick and team owner Richard Childress are perfect embodiments of the hard-working men and women that wear Dickies products and we look forward to seeing Dickies in victory lane."
Harvick is currently fifth in the NASCAR Sprint Cup Series point standings with two top-five and four top-10 finishes in the season's first eight races. Dickies will use Harvick in local promotions, store visits, midway track displays and hospitality programs.
"Dickies has been a great partner of RCR the past couple of years so we're very happy to have them expand their program to the No. 29 Cup Series team," said Richard Childress, president and CEO of Richard Childress Racing. "The entire RCR team is proud to wear Dickies durable workwear in the shop and at the track so we couldn't be more excited about moving to the next step and proudly display the Dickies logo on the No. 29 car with Kevin Harvick."
About Dickies: Since its beginnings in Fort Worth, Texas in 1922, the Williamson-Dickie Manufacturing Company has grown from a humble manufacturer of bib overalls into a global brand powerhouse, with DICKIES work pants, shirts, denim, outerwear, school uniforms, outdoor gear, medical and chefs apparel and an extensive licensing program offering sturdy head-to-toe clothing options for hardworking men and women of all ages, professions, regions and interests. Williamson-Dickie operates through subsidiaries in North America, Canada and Europe as well as exclusive distributorship around the world.
About Richard Childress Racing: Richard Childress Racing ( www.rcrracing.com) has earned more than 180 victories and 11 NASCAR championships, including the 2007 NASCAR Nationwide Series owners' point title and six in the Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Cup Series, Nationwide Series and Truck Series. Its 2008 Cup Series lineup includes Clint Bowyer (No. 07 Jack Daniel's), Kevin Harvick (No. 29 Shell-Pennzoil) and Jeff Burton (No. 31 AT&T). Its 2008 Nationwide Series lineup includes Clint Bowyer (No. 2 BB&T), Bobby Labonte and Stephen Leicht (No. 21 Chevrolet) and Burton and Scott Wimmer (No. 29 Holiday Inn/Holiday Inn Express).
From David Hart // Director of Communications // Richard Childress Racing
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