When Kerry Martens and his Headz Gamez Int'l came onto the racing scene halfway through 2006, it was a breath of fresh air. It was very exciting to think that a big company was keen to market its wares through Canadian motorsports. Sadly, like many things that seem too good to be true.... it was.
We recently received bankruptcy papers noting that the company was kaput and that its only legacy would be a creditors' list amounting to over $5.75 million dollars and broken dreams for many, including the residents of Parrsboro, Nova Scotia.
Headz Gamez is merely the latest addition to a list of companies and individuals who have preyed upon the goodwill and optimism of those in the racing community. It's time for all of us to look in the mirror and change so that this doesn't happen again. Burn us once, shame on you... Burn us 10 times, shame on us.
The bottom line is that if someone isn't going to pay you a significant part of their sponsorship commitment up front.... then he's probably never going to pay you at all.
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