Tell 'em you're going to buy an ad in Inside Track and they'll....

Is another Canadian motorsports magazine hounding you for ads?

Did they quote you a monthly circulation of 50,000?

Are they promising you that they're going to cover 'your' series or track this year... for real this time?

Did they quote you $5,000 a page to appear in Canada's top racing magazine... even though they don't cover Canadian racing?

If that price is too rich for your blood, don't despair.

Tell them you're going to advertise in Inside Track Motorsport News and you'll immediately be offered a full page at less that one-tenth the originally quoted price. That's right, between $300 and $500 for a page if you tell them you're going with Inside Track.

Massive circulation... a supposedly popular magazine.... albeit with virtually no Canadian content... and ads that drop from $5,000 to $300 in the blink of an eye.

If something sounds too good to be true, it probably is.

Buyer beware.