Monday, May 14, 2007

Pollster Profile: The Kitchens Group

The Kitchens Group was the pollster for the Stop the NC Home Tax campaign, funded by the NC Association of Realtors. The Kitchens Group is run by pollster Jim Kitchens and is based in the Orlando, Florida area.

The Kitchens Group bills itself as an outside-the-beltway polling firm that does things differently. Jim Kitchens touts his “Four Pillars of the American Psyche” as a unique perspective into understanding and shaping public opinion. The four pillars (consumerism, fear, religiosity, and narcissism) might seem a bit cynical, but he claims it is very helpful in forming strategic decisions.

Most, if not all, of Kitchens’ political clients appear to be Democrats, including former NC House candidate Chris Mintz. He has also done a lot of work for environmental conservation groups around the country including the Land for Tomorrow Coalition in North Carolina.

Other clients include over 40 US Congressmen, Lowe’s, and Walt Disney World.

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