Thursday, December 21, 2006

SPEED to Broadcast A1GP World Cup of Motorsport in Canada

Courtesy A1GP Team Canada

Montreal, 06 December, 2006 - The A1GP World Cup of Motorsport has significantly expanded its global television reach, signing an exclusive broadcast deal with North America's SPEED channel. Coverage begins with the broadcast of October's opening round of the 2006-07 A1GP season from Zandvoort, Holland, starting Wednesday 6th December at 4pm EST.

As a result of Wednesday's announcement, more than 68 million homes across the United States and another 5 million in Canada will now have access to A1GP through the nation's foremost cable network dedicated solely to motorsport. A1GP will join the ranks of Formula One, NASCAR, Champ Car World Series and Moto GP on SPEED, one of the fastest growing cable networks in the United States.

"SPEED is intrigued by the competitive patriotism in the A1GP World Cup of Motorsport," said Hunter Nickell, SPEED Executive VP and General Manager. "It adds a unique twist to high-level racing and we believe it is something SPEED viewers will support and enjoy."

"I think this is a huge step forward for A1GP and A1 Team Canada," remarked A1 Team Canada driver Sean McIntosh on hearing of the deal. "SPEED is obviously a well-known channel throughout North America and offers the series, and of course the Canadian team, a great platform for promotion. As a result, hopefully more people will be aware of what A1GP's all about and we can continue to expand our fan base."

A1 Team Canada's rookie racer, James Hinchcliffe, is similarly excited by the new broadcast package. "I think it's awesome news and makes perfect sense given SPEED's dedication to covering motorsport at the highest level. Fans in Canada will love seeing for themselves the action and excitement that A1GP offers; it's a great deal for promoting some of the best racing out there as Sean and I compete around the world for Canada!"

Commenting on the deal, A1GP's Executive Director and Head of Broadcast, Richard Dorfman said, "A1GP's unique nation versus nation race format has fast developed a strong fan base and this new deal, taking the sport into homes across North America, will give a wider variety of fans access to the series. Close racing, tight overtaking maneuvers and the competitiveness of the 23 national teams delivers an exciting broadcast package that lets the fans experience the thrill of A1GP from the comfort of their own homes."

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